Kids In Crisis works to bring attention to the growing problem of suicide among children and teens. Nationwide, the trend is devastating and affects every aspect of society. We created a campaign that urges all of us to be aware of what our kids are going through, and to take it all very seriously.
The Job:
The Client:
![](https://www.9rooftopshealth.com/wp-content/uploads/2017/01/bellin-logo.png)
![](https://www.9rooftopshealth.com/wp-content/uploads/2017/01/portfolio_sample_KIC_03-1.jpg)
The Solution:
- Create messaging that deals head-on with the reality of teen suicide.
- Focus on market segments that have the opportunity to intervene and provide assistance.
- Supplement ad campaign with PR and social to allow those affected to tell their stories and create a sense of urgency.
![](https://www.9rooftopshealth.com/wp-content/uploads/2016/10/melissa-thumb-circle.png)
Melissa BanksGeneral Manager
“Calls for help poured in from day one of the campaign launch.”
![](https://www.9rooftopshealth.com/wp-content/uploads/2017/01/kick_online_ads.png)
The Results:
![](https://www.9rooftopshealth.com/wp-content/uploads/2016/10/crisis-stat1-copy.png)
![](https://www.9rooftopshealth.com/wp-content/uploads/2016/10/Rectangle-7-Copy-copy.png)
![](https://www.9rooftopshealth.com/wp-content/uploads/2017/01/portfolio_sample_KIC_06.jpg)
![](https://www.9rooftopshealth.com/wp-content/uploads/2017/01/portfolio_sample_KIC_06-2.jpg)