Eliminating notes by striking a chord.

The Job:

Kids In Crisis works to bring attention to the growing problem of suicide among children and teens. Nationwide, the trend is devastating and affects every aspect of society. We created a campaign that urges all of us to be aware of what our kids are going through, and to take it all very seriously.    

The Client:

The Solution:

  • Create messaging that deals head-on with the reality of teen suicide.
  • Focus on market segments that have the opportunity to intervene and provide assistance.
  • Supplement ad campaign with PR and social to allow those affected to tell their stories and create a sense of urgency. 

Melissa BanksGeneral Manager

“Calls for help poured in from day one of the campaign launch.”

The Results: