Why survive whenyou can thrive?

The Job:

For the first time in a century, St. Bernards Healthcare was facing the threat of new competition.  A brand new, for-profit hospital was being built in their back yard. St. Bernards leadership forecast that revenue would take a 15 percent hit in the first year alone. Our job was to keep that from happening.

The Client:

The Solution:

Used BrandStat to gauge leadership’s vision and appetite for change, and gain an understanding of morale, culture, and level of employee engagement

Identify key areas to make care faster, more seamless, and more of what consumers want.

Rebrand the entire health system

Rebrand the medical group to create synergy between physicians and health  system

A brand new brand.