For the first time in a century, St. Bernards Healthcare was facing the threat of new competition. A brand new, for-profit hospital was being built in their back yard. St. Bernards leadership forecast that revenue would take a 15 percent hit in the first year alone. Our job was to keep that from happening.
Why survive whenyou can thrive?
The Job:
The Client:
The Solution:
• Used BrandStat to gauge leadership’s vision and appetite for change, and gain an understanding of morale, culture, and level of employee engagement
• Identify key areas to make care faster, more seamless, and more of what consumers want.
• Rebrand the entire health system
• Rebrand the medical group to create synergy between physicians and health system
A brand new brand.
