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GeneralMedia
September 21, 2020

Meet the Team: The Role of the Integrated Media Planner/Buyer in Your Marketing Agency

During the course of a project, you may interact regularly with only two or three…
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General
September 14, 2020

5 Surprising Services You Might Not Know Your Agency Provides

What comes to mind when you think of a “full-service advertising agency”? Ad campaigns, definitely,…
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GeneralMarketing
September 8, 2020

Meet the Team: The Role of the Creative Director in Your Marketing Agency

During the course of a project, you may interact regularly with only two or three…
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General
September 2, 2020

Two Healthcare Organizations Doing Innovative Things with Marketing

Healthcare organizations and healthcare marketers know how important it is to communicate with their audience,…
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BrandingGeneral
August 25, 2020

Let’s Talk Employment Branding

As a marketing professional, you almost certainly have a brand guide for your organization lying…
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GeneralHealthcareSocial Networking
August 17, 2020

HIPAA-related Pitfalls to Avoid in Your Social Media Efforts

Social media is as important for healthcare marketing as it is for any other industry.…
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GeneralSocial Networking
August 10, 2020

Sorry, What’s a “TikTok”?

It can be tough for oldsters like us to keep up with Internet trends. Most…
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GeneralHealthcareMarketing
August 5, 2020

5 Ways Healthcare Marketing Is Different from Other Industries

Here are just a few ways healthcare and medical marketing differ from other industries, starting…
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General
July 28, 2020

Communicating with Your Remote Workers in the Long Term

At the beginning of the pandemic, many companies were forced to throw together a hasty…
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General
July 20, 2020

Short-Term Communications Workarounds with Long-Term Potential

Communicators are an innovative bunch and have managed to find a lot of innovative ways…
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