Few events have changed our world more than the COVID-19 global pandemic. And that is particularly true for health care organizations. The pressures and demands of the pandemic severely stretched…
Great advertising that drives results. It’s what every organization seeks when investing in a campaign. On paper, it’s a straightforward expectation. In practice, however, success is often more difficult to…
During the course of a project, you may interact regularly with only two or three people at your advertising agency. (That’s by design — things can get really, really confusing…
What comes to mind when you think of a “full-service advertising agency”? Ad campaigns, definitely, with all the print ads, commercials, social media and other elements you might need. Strategic…
During the course of a project, you may interact regularly with only two or three people at your advertising agency. (That's by design - things can get really, really confusing…
Healthcare organizations and healthcare marketers know how important it is to communicate with their audience, and they've found effective ways to do it. Patient testimonials are compelling. Testimonials by video…
As a marketing professional, you almost certainly have a brand guide for your organization lying around. It probably has your logo, and how it can be used, and your colors,…
Social media is as important for healthcare marketing as it is for any other industry. Healthcare organizations need to connect with their audience, and to do that, they have to…
Here are just a few ways healthcare and medical marketing differ from other industries, starting with one of the biggest ones. 1. Healthcare marketing can come up against major…
At the beginning of the pandemic, many companies were forced to throw together a hasty work-from-home arrangement to allow their workers to stay safe while staying productive. The expectation was…
Communicators are an innovative bunch and have managed to find a lot of innovative ways to stay connected even as the COVID-19 pandemic has kept us all apart. Some methods…
To say life has changed since the COVID-19 pandemic hit the U.S. would be an understatement. In fact, even the term “post-COVID” isn’t entirely accurate — the disease and its…
