It’s a different time. Marketing budgets are tighter, expectations are higher and jobs are on the line. It’s time to realize that Facebook likes and retweets aren’t metrics. Sales is a metric. It’s time to realize that no one wants to see your ads. People want to see that you’re relevant to their lives. It’s time for different.
Why marketing an academic medical center is no longer academic.
When you consider all the positions available to a hospital or health system in search of a viable brand platform, there really are only eight ways one can go. In no particular order those eight are: Quality, Service, Access, Technology, Facilities, Reputation, Stewardship, and Teaching/Research.
Engaged Employees are Great Brand Builders
Engaged employees are happy employees. Happy employees are better employees. Better employees, intentionally or unintentionally, become ambassadors for your brand, whether they smile when they answer the phone or hit…
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