Perspective is a powerful thing.

When you elevate your thinking, when you rise above the fray and see beyond the distractions, the path forward becomes clear, and the power to do something great is suddenly yours. Welcome to 9Rooftops Health.

Rebranding an
Academic
Medical Center

Listen. See. Do something great.

Our path to your success is an integrated, evidence-based approach to problem solving. And it all starts with our commitment to listening. The right question reveals the right opportunity. So, we probe, search for who you are at the DNA level, find it, strip away the distractions and bring it all into focus. Once that happens, we have all you want to build the brand you need.

Brand Strategy + Insights

The why behind the WOW.

9Rooftops dives deep into consumer motivations, trends and market opportunities to best position your brand’s differentiated head- and heart-space. Our unique suite of data scientists and strategic minds unveil unique brand opportunities and product positioning to make things happen.

+ Brand Strategy Development

+ Brand Positioning & Identity

+ Consumer & Market Research

+ Brand Health Tracking

+ Audience Persona Development

+ Data-Rich Consumer Mapping

+ Creative

+ Content

+ Digital & Social Strategies

+ Communications Strategy

+ Brand Innovation

+ Proprietary Category White Space Identification

+ Application of Behavioral Economics

+ Collaborative Workshops

+ Shopper Journey Studies

+ Experience Design

Data Science + Analytics

Know More. Do More.

We measure data and answer the most pressing questions in marketing today by decoding data. We're experts in advanced methods like machine learning, so we can predict human behavior, better inform marketing activities and report on return on investment. These techniques allow us to pinpoint precise business opportunities for growth, entry and expansion.

+ Measurement Strategy & Insights

+ Data Sourcing

+ Aggregation & Mining

+ Trend Analysis & Predictive Modeling

+ Hybrid Behavioral & Attitudinal Consumer Segmentation

+ Custom Attribution & Media Mix Modeling

+ Market Opportunity Prioritization

+ Pricing Elasticity & Promotion Optimization

+ Customer Lifetime Value

+ Natural Language Processing

+ Omni-Channel Performance Reporting

+ Marketing Intelligence & Dashboarding

Creative + Design

The Brand You’re Meant to Be.

It’s not enough just to look good. You need to mean more, be relevant, pop off the shelves and immerse consumers in your “why.” This data-fueled, high-performance creative will not only achieve fast results but sustain sales for continual success. 9Rooftops builds brands from the ground up with long-lasting foundational strategies, brand books, product launches, brand extensions, packaging design and consumer-embraced advertising and marketing solutions. Experience the difference data-driven creative can deliver and watch your brand punch above its weight.

+ Brand Positioning

+ Brand Architecture

+ Brand and Product Naming

+ Brand Identity Systems

+ Brand Tone + Voice

+ Logo Design

+ Typography + Iconography

+ Tagline Development

+ Creative Strategy

+ User Experience

+ Packaging Innovation + Design

+ Brand Guidelines

+ Design Applications

+ Competitive Audits

Content Marketing + SEO

Storytelling that Moves.

9Rooftops uses content to move your targets throughout their decision-making journey by delivering the right content to the right audiences at the right moments. We develop strategic website and digital content plans with search engine optimization (SEO) built-in to deliver ongoing value so that your audiences naturally seek out your content.

+ Content Strategy

+ Editorial Calendar Planning

+ Content Creation & Development

+ Blog and Whitepaper Writing

+ Copyediting & Content Optimizations

+ Infrastructure & Navigation Planning

+ Distribution & Visibility

+ Thought Leadership

+ Content Governance

+ Search Engine Friendly Redesigns

+ Technical SEO Audits

+ Keyphrase Research

+ Meta Data Optimizations

+ On-Page + Off-Page Assessments

+ Google My Business & Local 3-Pack

+ Local Listings Management

+ Organic User Path

+ SERP Landscape Analysis

+ Backlink Recommendations

+ Competitor Research

CRM + Loyalty

The Long Game.

It’s about their journey. 9Rooftops helps brands develop a single view of consumers to drive individualized engagement across email, mobile apps, SMS, social, paid, customer service, direct mail and more. We help brands design and implement holistic CRM solutions that drastically improve consumer interactions and relationships from interest to advocacy. We deliver measurable, personalized communications and touchpoints that drive lifetime customer value, brand preference, and significant return on investment for B2C, B2B and B2G brands.

+ Marketing & Sales Automation

+ Lead Nurture & Retention Marketing

+ Third Party Data Enrichment

+ Segmentation & Modeling & Scoring

+ Direct Marketing Activation

+ Cross-Channel Messaging & Personalization

+ Paid Media Integration and Enablement

+ Conversion Rate Optimization Programs

+ Iterative Test-and-Learn Design

+ Measurement & Data Capture

+ Technology Enablement

Media Planning + Buying

Transparent. Strategic. Effective.

Unlock hidden performance opportunities with the knowledge, experience and flawless execution of 9Rooftops/Cogniscient Media. Our integrated media, creative and production teams unearth actionable consumer insights to inform ultra-relevant stories served at the right time and place, and to the right person. This trifecta of excellence is pivotal to the ultimate goal of consumer action, not misleading metrics. This pure understanding of how consumers think, feel and act is a game changer project after project, netting sales, substantive brand ROI and continual data collection that refines targeting and deployment. The results? An effective, efficient, powerful strategy, execution and reporting partnership with 100% transparency across the board. Think you get that from your current agency? Not a chance.

+ Full Solution Media Agency

+ Digital and Traditional Media Strategy

+ Digital and Traditional Media Buying

+ Data Science

+ Analytics + Insights

+ Programmatic Buying

+ Reporting

+ SEO and Local Marketing

+ Influencer Network Management

+ Paid Search

+ Paid Social

+ Content Marketing and Implementation

Case studies

Make an impact. Get a return.

Featured work

United Way

April 9, 2019

United Way

July 5, 2017

St. Bernards

January 19, 2017

Security Health

January 5, 2017

Bellin Health

December 5, 2016

Men’s Health

Some perspective

Branding
August 5, 2021

10 Things That Kill Great Advertising

Great advertising that drives results. It’s what every organization seeks when investing in a campaign. On paper, it’s a straightforward expectation. In practice, however, success is often more difficult to…
9Rooftops Health 0
GeneralMedia
September 21, 2020

Meet the Team: The Role of the Integrated Media Planner/Buyer in Your Marketing Agency

During the course of a project, you may interact regularly with only two or three people at your advertising agency. (That’s by design — things can get really, really confusing…
9Rooftops Health 0
General
September 14, 2020

5 Surprising Services You Might Not Know Your Agency Provides

What comes to mind when you think of a “full-service advertising agency”? Ad campaigns, definitely, with all the print ads, commercials, social media and other elements you might need. Strategic…
9Rooftops Health 0