Spotlight On
COVID-19’s IMPACT
What you need to know about your patient’s concerns.

It’s a different time. Marketing budgets are tighter, expectations are higher and jobs are on the line. It’s time to realize that Facebook likes and retweets aren’t metrics. Sales is a metric. It’s time to realize that no one wants to see your ads. People want to see that you’re relevant to their lives. It’s time for different.

Why marketing an academic medical center is no longer academic.
When you consider all the positions available to a hospital or health system in search of a viable brand platform, there really are only eight ways one can go. In no particular order those eight are: Quality, Service, Access, Technology, Facilities, Reputation, Stewardship, and Teaching/Research.
