How do you get men, who are notoriously stubborn about all things health related, to bite on the idea of going to the doctor? A steady diet of football, of course.And while Jordy Nelson had their attention, we worked in some trickeration around self-exams and made it easy to get a doctor’s appointment for a checkup.Three thousand new patients later, it was game over.
The Job:
The Client:
![](https://www.9rooftopshealth.com/wp-content/uploads/2017/01/bellin-logo.png)
The Solution:
• Challenge men to do what real men do by taking care of themselves so they can take of others.
• Remove barriers to use by creating an easy, affordable exam.
• Target men with the message, and then deliver it to the women in their lives.
![](https://www.9rooftopshealth.com/wp-content/uploads/2017/01/marcrev2.png)
Marc StricklinCreative Director
“There’s probably nothing harder than to get healthy men to go to the doctor, but we cracked the code—big time.”